SEO Strategy for Growth

01 — Project details

As a Content Strategist, one of my core responsibilities is uncovering opportunities to enhance the visibility and performance of our content. In a competitive marketplace, even the best products can go unnoticed without the right search strategy. One of our company’s key business goals was to increase discoverability, specifically by attracting high-quality organic traffic through SEO. That’s when I saw an opportunity to transform our approach to SEO and drive meaningful growth.

With a focus on long-tail keywords and technical optimization, I set out to build a strategy that not only improved search rankings but also engaged the right audience. This ultimately led to a 35% increase in organic traffic and a significant boost in conversions. Here's how we did it.

02 - Challenge

The challenge was clear: our marketplace—a platform connecting enterprises and SMBs with the required datasets to build fine-tuned AI models—needed to stand out in an increasingly competitive industry. With many competitors offering similar products, our organic search visibility wasn’t where it needed. We needed a strategy to cut through the competition and bring in high-quality traffic—users who weren’t just browsing but were actively searching for the specialized solutions our marketplace offered.

03 — Strategy & Execution

To meet the challenge of improving visibility and driving quality traffic, I developed a targeted SEO strategy and executed it through a collaborative, multi-step approach:

1. In-depth Keyword Research: I identified high-value long-tail keywords specific to our niche, focusing on terms that would attract users with clear intent to purchase or engage with our marketplace.

2. On-Page SEO Enhancements: We optimized existing content by improving metadata, incorporating target keywords, and creating clear, engaging calls to action. This ensured our content was aligned with both user search behavior and SEO best practices.

3. Technical SEO Improvements: Working closely with our development team, we improved site speed, fixed broken links, and optimized for mobile users—ensuring our marketplace met search engine technical requirements for higher rankings.

4. Localized Content Strategy: To tailor our approach to different regions, we adapted content for key markets, ensuring it resonated culturally and linguistically while maintaining SEO effectiveness.

5. Cross-Functional Collaboration: I worked closely with the UX designer, SEO freelancer, Product team, and Partnerships team to align content with user experience, optimize technical SEO, and ensure the accurate showcasing of both our and partner products within the marketplace.

6. Regular Monitoring & Adjustments: Throughout the campaign, we tracked performance metrics and made data-driven adjustments to further optimize content, improve rankings, and enhance user engagement.

03 — Results

The SEO strategy led to remarkable outcomes, including a substantial increase in organic traffic. Several optimized pages rose to the top 10 most visited on our site, while engagement rates and average session duration saw significant improvements, underscoring the effectiveness of the strategy in attracting and retaining high-quality visitors.